Content Marketing Ecosystem – U Connect

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Content Marketing Module 1 10 Topics

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Lesson Content

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1. Module introduction

2. What should content do

3. Overview of the structure for effective content

4. Building your professional brand

5. Tips for building your professional brand

6. I have my site now what Ai

7. Interview with stefanie flaxman editor in chief

8. Interview with stefanie

9. Interview with stefanie 2

10. The 5 P Approach to Copy that Crushes It

Content Marketing Module 2 13 Topics

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1. The strategic context 7a framework

2. Overview of the 7a framework

3. Overview of the structure for effective content

4. Stealing headlines for attention

5. Capturing audience attention

6. Actions steps 1-2-3

7. Call to action risk reversal

8. Expanding your network

9. Your about page

10. The Business Case for Agile Content Marketing

11. A Content Marketing Strategy That Works

12. How to Build an Audience that Builds Your Business

13. 7A Framework

Content Marketing Module 3 6 Topics

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1. Crafting a content marketing strategy

2. Mapping the journey

3. Empathy maps

4. Experience maps

5. Two keys to creating irresistible content

6. Internet Marketing for Smart People

Content Marketing Module 4 8 Topics

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1. The strategic types of content

2. Attraction content

3. Affinity content 2

4. Action content

5. Making action content actionable

6. Authority content

7. How to Create Content that Converts

8. How to Write Magnetic Headlines

Content Marketing Module 5 10 Topics

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1. Managing your content

2. Ethics and professionalism

3. Plagiarism and copyright law

4. Introduction to metrics

5. What data should i pay attention to

6. Multimedia content visuals

7. Multimedia content audio and video

8. Landing Pages- How to Turn Traffic into Money

9. Course summary

10. Empathy Map Workbook

English